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Mango Popping Communications Bringing out the lip smiling joy, delight, and the Frank Sinatra entertainment factor back into the way your products and services are written about, marketed and sold. Boring, Miserable, Dim Copy and Communications is...
Whatever product or service you sell, you can be happy in the knowledge that almost all your competitors are continually and unashamedly pumping out boring, dim, uninspiring, dull, and painful to read... -- communications, ads, emails, newsletters, blog posts, articles, sales letters, webinars, and... a whole host of other promotional materials initially designed to sell. And yet, knowingly or unknowingly, their writing and promotional efforts are sending a good number of their readers, potential clients, and even existing customers and clients... into deep brain fog and confusion. We certainly don't need to be a crystal ball futurist to know that when someone's in a confused and flustered state of mind... ...there's not a lot of buying and selling going on!
That's why now's your ultimate opportunity to break away from that boring-as-hell methodology, where you can now fill your promotions, ads, web copy, emails, social media posts, lead generation pitches, proposals, invitations - all your sales writing - with the kind of inspiring and long-lasting energy, spirit, personality, zip and excitement that your audience can't get enough of. They'll now be glued, mesmerised, entertained. And most important of all, it'll be the kind of writing and communications your reader will simply...love to buy from! Because that's what happens when you fuse your communications and promotions with the kind of A-grade fuel and fertiliser that'll make you and your products and services... SIMPLY HARD TO IGNORE! Your reader, client, prospect will struggle really hard to toss you out of their lives. They won't be able to do it. They'll have a hard time sleeping at night, tossing and turning because of something in your communications, something you wrote that makes you and your business the one they want to know more about. The ONE they ultimately do business with, to stay with you for the long haul, and... to buy buy buy from!
What matters most in your communications is what you say, how you say it, how inviting, charming, entertaining and inspirationally compelling and exciting you make it all to your key audience. (A RED ALERT NOTE OF EXTREME IMPORTANCE: Of course, you've got to have a quality product or service to back up any promotional communication or marketing effort. Because, no matter how good the copy, how much you've paid for it, how high brow the talent, good to great copy cannot save a failing product. Unless of course, you LIE about what the product can do and that'll, of course, inevitably lead to you being found out and...ruthlessly dropped and abandoned. Which of course, is totally for your own good.) Drive a Stake Through The 'Sacred' Yet Rigid Cantankerous Marketing Advice There's mis-information galore out there so don't be fooled into believing the grim and dim marketing merchants professing their gloom and doom tales that you have to make your communications sound dignified, professional, authoritative, lofty, even. That might be the case when you're selling something serious and life-changing, no question about it. But on the whole, there's no business or service that can't generate more sales and more business activity and have more fun running their business or venture because of injecting the light-hearted, fun, entertaining, and amusement element throughout your marketing, advertising and sales communications. After all, and no matter what you think, we're not communicating to a tree or a stone wall. We're talking and communicating to another human being. You know, those who are like you and me - they have emotions, they bleed, they've got lots to deal with, they mess up at times, they have nearly almost the same kind of thoughts and troubles like we do. Some even have hair growing in the most absurd of places. Let me drive this message through again if it hasn't been downloaded deep into your business and entrepreneurial pores -- boring copy and lifeless communications will not only turn people away from buying from you, but, you'll be systematically burglarising from yourself more money than you'd believe. You should be arrested! An Experiment To Put This to The (GASP!) Test There's only one real way to put this non theory to the test. And that is, to have a piece of your written marketing or advertising copy put through the Mango Popping Communications Scream Machine. And then...to see what plops out the other end. Because if you can see and experience a demonstrable difference, just think how your other business and marketing communications will benefit. Just think what all these mini writing oil wells will be pumping out for you. And that too, in a regular and on-going way? (A FEW GIVEAWAY CLUES: More sales, more profits, more happier customers, more energy and spirit being driven throughout your business AND... throughout your mind, your body and... your beating heart) So how do you get the process going? It's simple and easy. The way to get things started is to send an email to the following email address: raja.hireker@gmail.com In your email, please do the following: 1. In the email subject line, put "MangoPop Website" 2. Send me a link to your website or to any piece of copy you want to have put through the Mango Popping Communications Squeal Machine. 3. I'll get back to you within 72 hours. What happens after that? Neither of us know the answer to that question just now. We'll take it as it comes. And... that's all there is to it. You can of course, systematically torch or sledgehammer anything and everything you've read here and carry on with the style and brand of copy and communications you're currently putting out. If you're thrilled and happy with that, why would you want to change it? You wouldn't. Just keep sticking with the stuff that works for you. However, if you know that business could be better, if you know that sales could be improved, if you know that your business or venture needs a vital revamp or reinvention, then there's no better place to start then with giving your marketing and promotional efforts the Mango Popping Communications treatment. There's nothing stopping you from finding out. You might even love it. And, I don't think there's anything more exciting than your clients, your prospects, the people you contact who tell you your communications and promotions brought a truly pleasant smile to their faces and even, to stir them internally. AND GUESS WHAT? When people are in a pleasant and happy mood... they buy more stuff! LOTS more stuff! YOUR Stuff! Be even more cheerful. Please. I globally, and categorically, insist. Raja Hireker "Raja knows more about the techniques of persuasion than nine out of ten copywriters. He has a winning style, great determination and unusual ingenuity." DRAYTON BIRD - Author Commonsense Direct Marketing & Sales letters That Sell and Former International VP & Creative Director Ogilvy & Mather Direct. "Raja, your writing (which is to say your heart and your soul when expressed) is so heartbreakingly powerful that I am beyond describing it anymore. You are a coaches coach, a writer's writer " "It’s very rare that I give a testimonial but with Raja Hireker it’s a totally different ball game and that’s because of his advice, support, marketing knowhow and help. He has helped play a major part in 2 major business ventures where one has generated well in excess of £1million per year and the other in excess of £100k and rising. Whether it’s working on the strategy, the Headlines, sales letters, constructing a webinar, email campaigns, in fact any type of marketing you need to bring the results in, then Raja is the man I recommend. There's also tremendous value you'll gain when sitting or speaking with him as whatever marketing or business problems or thoughts you have rolling around your head, he has a way to put it into simple terms and gives you incredibly practical answers and intelligent solutions to solve what needs to be solved. He is a massive asset to any business especially as a mentor and consultant and will make you feel that you are the only business he works with, which is a very unique talent. I honestly think you'll love working with him because of what he can do for you and who he is as a person." -- Neil Murphy -- Serial Entrepreneur Not Yet Signed up To The Mango Popping Communications Email List?
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